Dis-inter-mediation, Transaction costs at Checkout

One price breakdown that you never see is what it costs you to buy something with a credit card, or with a debit card, but you know the cost is built into the prices in the store.

This new player in the credit card transaction business, is giving a scare at least to the established players.

Using an I phone and their reader, they give a low cost, no fuss, low overhead solution for small, if not soon every business.

This tight little story about a cupcake shop and what they pay tells a great story and lets you in on the secrets of the game.

Read the article here.