Tuesday, September 20, 2011

Corporate Espionage

Fake Apple Store being Discovered

In the world of technology products (and many other industries), intellectual property is king, owning patents, trolling on patents, being number one means the majority of all profits for certain sectors are yours.

For technology products like smart phones, the windows from production to launch, to the end of that products life before a new version comes out is frighteningly fast.

RIM could not get its playbook out in time for last Christmas and his been playing catch up ever since.  Samsung and Apple are working hard to stall the success of each other product launches on tablets and phones.

With so much at stake, Apple has gone about advertising for security specialists to protect it's intellectual property all over the world, from cradle to grave, against corporate spies and counterfeiters.

The job has never been tougher and the window never been tighter, the only thing that separates a lot of technology companies today is their swiftness in moving from the idea of a product to execution and delivery of it to the marketplace, before it is copied, cloned, or counterfeited.

News Article on Apples Plans here.





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